Wall of Books Franchise

About

Walls of Books was originally called Gottwals Books and later turned into Wall of Books. Shane Gottwals is the president and CEO of the company. When he opened his first store in Warner Robins, GA , he saw that franchising was the best way to expand. Within three years of opening his first location, he had opened 4 more stores. They started offering franchising in June of 2012. They have 16 locations across the US and still adding.

Financial

  • Initial franchise fee: $16,000

  • Initial investment: $77,900 - $170,700

  • Net worth requirement: $100,000

  • Cash requirement: $20,000

Training provided by company

  • Choosing Shelving

  • Book Genres

  • Book Acquisition

  • Purchasing Strategies

  • Pricing Guidelines

  • Tracking Inventory

  • Running the Store

  • Workshops & Events

  • Safety

  • POS and Software

  • Customer Service

  • Marketing

  • Staffing

  • Accounting

Advantages of owning a franchise

  • Low failure rate. When purchasing a franchise, you are buying an established concept that has been successful.

  • Profits. Owning a franchised business can be very profitable

  • Star power. Many well-known franchises have national brand-name recognition. It's easier to run a business when you already have loyal customers.

Disadvantages of owning a franchise

  • Rules and guidelines. You have to conform to the rules of the franchisor.

  • Ongoing costs. Besides the original franchise fee, a percentage of royalties from your franchise’s business revenue will need to be paid to the franchisor each month.

  • Risk. Buying a little-known, perhaps inexpensive franchise can come with risks. Just because a business is offering franchises is no guarantee that the franchise will be successful.

( Made with Carrd )